Major League Pickleball Announces Landmark Agreement with the All-New 2023 Toyota Prius to Become First Exclusive and Official Auto Partner of MLP
OS1st - Exclusive and Official Sock and Compression Sleeve of MLP - and Sunday Swagger - Official Polo Shirt of MLP - Join as MLP Partners
Imperial Becomes Official Licensed Headwear of MLP
MLP by Margaritaville (MLP) today announced partnership agreements with four national companies as official league sponsors or licensees - Toyota Prius, OS1st, Sunday Swagger, and Imperial - giving the league 16 official brand category partners and quadrupling the number of official sponsors from 2022 to 2023. Each of the new partners will debut at MLP SAN CLEMENTE, June 15-19..
Toyota and the all-new 2023 Toyota Prius have become the first exclusive and official auto partner of MLP. Toyota will be the official sponsor of the Dreambreaker - MLP’s unique and exhilarating tiebreaker format - in addition to having courtside logo branding and on-site activations featuring interactive games and giveaways.
“It is extremely exciting to add Toyota as MLP’s first official auto partner, further enhancing our rapidly growing strategic business relationships,” said Steve Kuhn, MLP Founder. “We are thrilled to work with Toyota, OS1st, Sunday Swagger and Imperial on our mission to grow both MLP and the sport of pickleball.”
OS1st, the exclusive and official sock and compression sleeve of MLP, will create and produce MLP-branded and MLP Team-branded socks and compression sleeves as an MLP sponsor and licensee. Products will be available through both MLP’s retail channels and OS1st’s partner retail channels.
Sunday Swagger is the official polo shirt of MLP. Sunday Swagger will be manufacturing and selling MLP-branded and MLP Team-branded polo shirts as a league licensee.
Imperial is the official licensed headwear of MLP and will be manufacturing and selling MLP-branded and MLP Team-branded caps.
All MLP and MLP Team-branded OS1st, Sunday Swagger, and Imperial products will be available through Fromuth, both at MLP events and the MLP online store..
About Major League Pickleball (MLP by Margaritaville)
Major League Pickleball (MLP) is the premier team-based professional pickleball league and the standard-bearer for the fastest-growing sport in the United States. Founded by Steve Kuhn in 2021, MLP has since expanded from eight to 24 teams and is committed to growing the sport's role in society and impacting every facet of pickleball’s business.
MLP features nearly 100 of the best athletes in the sport spread across 24 teams - 12 in the Premier Level, home to the top 48 players drafted, and 12 in the Challenger Level, featuring 48 draftees looking to make their ascension to the top of the league - a unique coed format, iconic team owners, the introduction of promotion and relegation to American pro sports, an innovative draft format, easy to understand scoring, and the largest payouts in prize money across all of pro pickleball.
In December 2022, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville. A global lifestyle brand inspired by Jimmy Buffett, Margaritaville, has served more than 20 million travelers and consumers every year to change their latitude and attitude with www.margaritaville.com.
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 48,000 people in North America (more than 39,000 in the U.S.).
Over the past 65 years, Toyota has assembled nearly 45 million cars and trucks in North America at the company’s 13 manufacturing plants. By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.4 million cars and trucks (more than 2.1 million in the U.S.) in 2022, of which, nearly one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).
OS1st® performance socks and compression bracing keep players on the pickleball court by targeting and preventing discomfort from a variety of conditions. Made with high-quality materials and Compression Zone® Technology, our products were designed together with podiatrists, athletes, and real people to target Plantar Fasciitis, bunions, knee injury and more. To learn more about OS1st, please visit our website at www.os1st.com.
About Sunday Swagger
Sunday Swagger is a golf and lifestyle brand that combines bold designs with premium quality materials to create unique and eye-catching apparel and accessories. Founded in 2019, the brand has built a loyal following with its commitment to creativity, individuality, and self-expression. For more information, visit https://www.sundayswagger.com.
Founded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel, and accessories for the golf market. Imperial’s products can be found at 99 of the Top 100 and over 75% of the Top 400 golf courses in the United States, and they have been voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech. Imperial is committed to style, functionality, and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies. For further information please visit Imperialsports.com. Follow Imperial on Instagram at @ImperialHats.